The Premium Q is the culmination of an extended and intensive collaboration with QWIC’s R&D team. The goal was to maximise the pleasure of cycling, and that meant developing a completely new e-bike that incorpo- rates countless innovations. The super rigid frame has a comfortably low standover height, and the battery is easy to detach and carry using the handy loop strap. We chose to make the motor and battery motor integral design features, rather than concealing them. I also made a clear distinction between the frame and the interior of the bike – making this machine a new step forward for QWIC, and setting the tone for bikes that let you know they are electric.