Design needs to be smart, modest, iconic, logical and enjoyable.
That's why Robert Bronwasser creates products with a SMILE.
Innovate to improve
Smart design has added value and offers simple solutions to improve functionality.
Respect for the user
Modest design is durable and respects the user and its environment.
Draw attention, never demand
Iconic design is recognizable because it has an original character you can connect with.
For obvious reasons
Logical design results in self-evident products with a clear and obvious reason for being.
A pleasure to have and use
Enjoyable design offers a pleasant experience every time it’s being used.