Good design adds value and improves life. Robert Bronwasser creates products based on his SMILE-vision: design needs to be smart, modest, iconic, logical and enjoyable.
Innovate and improve – what else?
Smart design makes clever use of materials and offers simple solutions that improve functionality.
No need to shout!
Modest design does what it needs to do and respects the user and its environment.
Draw attention, never demand
Iconic design is recognizable because it has an original character you can connect with.
For obvious reasons
Logical design results in self-evident products with a clear and obvious reason for being.
Feel good more often
Enjoyable design offers a pleasant experience every time it’s being used.